Our client is in the process of considering a new hotel development and required indpedent research to appraise both its market and financial potential.
We visited the site and engaged in in depth discussions with the owner to then provide :
Our work included a site visit, interviews with management, research into the city wide hotel market and local competition and analysis of benchmark information.
From this market base we provided estimates of potential operating performance together with recommendations on branding and market positioning.
This project is ongoing and further details remain confidential.